How to redeem Triumph points

Redeeming your Triumph points is quite flexible, ranging from "hard cash" in your bank account to travel rewards. As of 2026, the value remains 1 Trumf point = 1 NOK.

Here is how you can redeem them:

1. Transfer to Your Bank Account

This is the most popular option because it provides the most freedom.

• How: Log in to your profile on the Triumph app

• Details: You can transfer any amount (usually a minimum of 10 NOK) directly to your registered Norwegian bank account. There are no fees for this transfer.

2. Pay in Store (Triumph Pay)

You can use your points as a direct discount when shopping at Ultra's stores.

• Via App: Use the Triumph Pay feature in the app to pay for your groceries using your bonus balance.

   

• At the Till: You can also "activate" a specific amount in the app or on the website before you shop. When you scan your Triumph card (or registered bank card) at the checkout, the activated amount is automatically deducted from your total.

3. Convert to SAS EuroBonus

If you enjoy traveling, this often provides the highest "perceived" value.

• Automatic Transfer: You can set up a recurring transfer. This currently gives you 13.5 EuroBonus points per 1 Triumph point.

• One-time Transfer: You can manually convert points at a rate of 10 EuroBonus points per 1 Triumph point.

   

4. Convert to Strawberry (formerly Nordic Choice)

You can turn your grocery savings into hotel stays.

• Rate: 1 Triumph point typically converts to 15 Strawberry points.

• Use: These points can be used for "bonus nights" at hotels like Comfort, Quality, and Clarion.

5. Donate to Charity

If you're feeling generous, you can donate your bonus balance to various partner organizations (such as the Red Cross or Church City Mission) directly through the Triumph app or website.

Pro-tip: To maximize your earnings before you redeem, remember to shop on Trippel-Triumph Thursdays (Triple Triumph), where the standard 1% bonus is increased to 3%.